Time	Program
08:15-09:00	Registration
09:00-09:20	Opening Ceremony
	Opening Address : Cheong Mun-Kun (President, Seoul Development Institute) Welcoming Address : Oh Se-hoon (Mayor of Seoul)
09:20-10:00	Keynote Speech I - Creativity as the Paradigm for Now and the Future
	Mihaly Csikszentmihalyi (Professor, Claremont Graduate University)
10:00-11:00	Session I - ＂Creativity＂ the Power to Change the World
	What Makes Organizations and Individuals Creative? Michael Pich (Professor, INSEAD) Successful Models of Creative Business Seok Jin Yoo (Vice President, Management Strategy Department,                     Samsung Economic Research Institute)
11:00-11:20	Coffee Break
11:20-12:20	Session I (Continued)
	Discussion and Questions Chair :     Tae-Won Sohn (Hanyang University) Panelist : Roland Villinger (McKinsey & Company’s Seoul Office)                 Les Edwards (Lee & DDB)                 Moon Myung-Jae (Yonsei University)
12:20-14:10	Lunch
14:10-14:50	Keynote Speech II - Creative Management in the Public Sector
	Hank V. Savitch (Professor, University of Louisville)
14:50-16:10	Session II - ＂Creative City Governance＂the Power to Change Seoul
	Leadership, HRM Innovation, and Creativity: A Study of Creative Governance in Seoul Metropolitan Government Soonhee Kim (Professor, Syracuse University) Citizen Participation, Collaborative Governance, and Social Capital: A Study of Creative Governance in Seoul Metropolitan Government Jooho Lee (Professor, University of Idaho) Case Study on Seoul Creative City Governance Byun Miree (Research Fellow, Seoul Development Institute)
16:10-16:30	Coffee Break
16:30-17:50	Session II - ＂Creative City Governance＂the Power to Change Seoul (Continued)
	Discussion and Questions Chair :     Keun Namkoong (Seoul National University of Technology) Panelist : Tina Nabatchi (Syracuse University)                 James H. Svara (Arizona State University)